Ridiculousity. The sworn mission statement of every red-blooded American millennial.

Like caffeinated hellcats, they stalk it, hunt it and devour it. On the web, on the field, and with their friends. It consumes their every waking moment. And their appetite for absurdity is never satiated.

So how do you capture the hearts and attention-deficited minds of kids looking for their next fix of insanity?Pack into thirty seconds the most potent serving they’d ever dare swallow.