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Greg Shadwick is an award-winning creative whose work thrives at the intersection of marketing, culture and technology. His non-traditional output at Apple's dedicated agency, TBWA/Media Arts Lab, helped define the iconic brand's approach to earned media, social, and purpose-driven marketing.

His work repositioning Apple Watch helped double its sales to become the world’s top-selling watch. His contributions to the launch of Apple Music led the service to 60 million subscribers and decoupled music streaming from an aging iTunes. Through the emotional “Dillan’s Voice” he brought purpose back to the iPad, and helped Apple find its footing in the Tim Cook era.

In his time at global creative powerhouse 72andSunny, Greg steered Uber into its first ever North American brand campaign, sparked Adobe’s creative revival, amplified Dolby’s audio-visual revolution, and helped Google challenge the conventions of the entire hardware category through the reimagining of the Pixel brand.


Greg’s work has earned him nearly every major marketing award, including D&AD Yellow Pencils & Gold Pencils, Webbies, Graphis Platinum Design awards, recognition on Creativity’s Best-Of, Vimeo Staff Picks, and a even a home in New York MoMA's permanent collection.

AWARDS