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BGMC - The Official Burger of Right Now

Trends are delicious. Fads add flavor. Memes make our mouths water. Pop is powerfully satisfying. Because nothing tastes better than now. Except maybe right now. Why worry about tomorrow when today tastes so good? Grab NOW in all its momentary glory and take a big juicy bite.

For 50 years the Big Mac has been the flavor of the moment. The special sauce that fuels the zeitgeisty goodness of everything in vogue. The one constant feeding every new generation of re-mixers, re-imaginers and re-whateverers who go out every day and make right now look so... NOW.

So let’s give RIGHT NOW its moment. After all, we waited this long for it. But hurry. Like that burger in front of you, Now will be gone before you know it.