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Myspace gave birth to the first established mega-social network.  But plagued by an ill-matched corporate union, too much growth, too much funding, too many ads and too much bad code, the social network became a victim of its' own success. Myspace burned bright, then burnt out.

Despite the fall, what remained in the ashes was the only functioning global digital ecosystem for the creative community.

Under new management and ownership (JT) with renewed vision, a new commitment, a new site built with new code and a renewed doctrine, the site embraced what made it so good to begin with: empowering artists and providing a home for the creative community.

Myspace had to reintroduce itself to the world with a hypodermic full of adrenalin. Instead of poetically explaining that it was the home for the creative community via an overblown, overwritten advertising anthem, the campaign simply showed it.

This is Myspace.